A New Earth Project announced a newly minted partnership with the Coast Film & Music Festival, an annual showcase of adventure and nonfiction films and stories from the mountains to the sea with a vision to inspire positive change. The annual event will take place November 9-13 at The Festival of Arts in Laguna Beach.

A New Earth Project, the sustainability initiative backed by Atlantic Packaging, has signed on as the Official Sustainability Partner of US Board Riders Clubs (USBRC), it was announced today by Chris Moreno, co-founder and board member of US Board Riders Clubs.

SIA, the trade association of the winter outdoor industry, is pleased to announce a newly minted partnership with A New Earth Project, a coalition of outdoor enthusiasts, innovative brands, and the global packaging supply chain on a mission to rid the world’s oceans, lakes, and rivers of plastic pollution.

"Our mission is very personal to me," said Wes Carter, President of Atlantic Packaging. Based in Wilmington, North Carolina, the company today provides equipment, materials, engineering and service for consumer-destined and B2B packaging solutions, with a heavy focus on sustainable packaging.

In a precarious time for our Southern ecosystems, these ten under-the-radar scientists, advocates, and groundbreakers are saving endangered butterflies, defending the Everglades, fighting for shorebirds, creating art that speaks from the heart, and more

Packaging EPR laws represent a critical lever to improving the packaging supply chain. Article by Caroline James, Director of Sustainability for Atlantic Packaging.

Surging home deliveries and more sustainable packaging solutions accelerates the Carter family's Atlantic Packaging.

When world champion surfers collaborate with industry leaders to mitigate the effects of plastic pollution in our world's oceans, the impact is tremendous.

An ambitious partnership between an inventive global packaging company and the surfing community to rid the ocean of plastic pollution. A Wilmington-based company's efforts to protect the environment are going beyond its customers and into the local surfing community with the goal of promoting actions that reduce plastic pollution in our oceans.

A new Earth Project Teams with professional surfers like like Kai Lenny, Vaihiti Mahana, Carlos Munoz, and Koa Smith to serve as global advocates to adopt more sustainable solutions. Surfing was a prime driver that motivated the packaging company's president, Wes Carter, to found this growing coalition in 2021. Since that time, Atlantic has made curbside recyclable packaging products more accessible to businesses and consumers.

A New Earth Project debuted its showroom in Laguna in April 2022. Open by appointment at 1516 s. Coast Highway, visitors can learn more about the brand's sustainable packaging line called New Earth Approved, which is made from renewable resources and is fully curbside recyclable. A New Earth Project is a coalition of outdoor enthusiasts, industry-leading brands, and innovative packaging suppliers focused on developing and advocating for sustainable packaging.

Demonstrating its commitment to sustainability and future generations, Atlantic Packaging becomes the first packaging company member of The Conservation Alliance.

Family owned-and-operated for 75 years, Atlantic Packaging is committed to supporting the intelligent transition to a circular packaging supply chain and a waste-free world. With packaging accounting for over 40 percent of plastic waste according to 2018 EPA data, Atlantic Packaging has recognized its corporate responsibility to have a positive impact on sustainability.

“We’ve been able to test and refine a lot of different materials and technologies, and not only is what we devised recyclable and sustainable, but it’s more convenient for everyone from the surfboard companies to the consumers. The waste can go right into your curbside bin, and it’s fully recyclable,” explained Wes Carter, president of Atlantic Packaging and founder of A New Earth Project.

It’s one thing to say you’re against plastic in the ocean. It’s another thing entirely to bet the family business on it. 

It’s a Wednesday night in Laguna Beach, and A New Earth Project is officially unveiling itself to a small consortium of VIPs, friends, family, and influencers. 

“I knew that these guys had been working on something, but this is pretty incredible,” describes longtime surf industry player and legendary Laguna Beach goofy-footer Jeff Booth. 

Wes Carter, president of Atlantic Packaging as well as an avid surfer, has been on a mission to move consumer products away from single-use plastic packaging, which has been a huge contributor to ocean pollution. 

Sustainability is top of mind across our industry and the broader economic landscape. Many of us are aware of this, and we're all at different stages of progress, but we're inevitably asking the same questions: What's needed? How do we get there? What does science say? How do we scale? And, what solutions are there that are ready to adopt?

In celebration of Earth Day, Wilmington-based Atlantic Packaging has officially launched A New Earth Project, an initiative that seeks to eliminate plastic pollution from oceans, lakes and rivers through sustainable packaging.

In honor of Earth Day, Shop Eat Surf spoke with three industry suppliers that are striving to make a positive environmental impact while growing their businesses at the same time.

Shop ”New Earth Approved” products for Earth Day and help rid our waterways of pollution.

What's driving so many business and cultural leaders to focus their energy on sustainability and climate issues? Is it for the good of mankind? For business? Or for both? Join Adam Davidson and Wes Carter to explore the motivations and inspirations behind the climate movement.

"The president of a packaging company is determined to help solve the problem of plastic pollution."

Why & How Wes Carter of Atlantic Packaging Is Helping To Change Our World

Wes Carter Tackles the Issue of Pollution Head-On as President of Atlantic Packaging

Charleston business owner starts project to rid oceans of plastic pollution.

You’ve likely never heard of Wes Carter.As far as most of us are concerned, he works behind the scenes. But as president of North America’s largest privately held packaging company, he has a big influence on a place we all share: the ocean.