Surfing for Solutions
An ambitious partnership between an inventive global packaging company and the surfing community to rid the ocean of plastic pollution. A Wilmington-based company’s efforts to protect the environment are going beyond its customers and into the local surfing community with the goal of promoting actions that reduce plastic pollution in our oceans.
A New Earth Project Aims to Reduce and Purge Ocean Pollution
A new Earth Project Teams with professional surfers like like Kai Lenny, Vaihiti Mahana, Carlos Munoz, and Koa Smith to serve as global advocates to adopt more sustainable solutions. Surfing was a prime driver that motivated the packaging company’s president, Wes Carter, to found this growing coalition in 2021. Since that time, Atlantic has made curbside recyclable packaging products more accessible to businesses and consumers.
New In Town
A New Earth Project debuted its showroom in Laguna in April 2022. Open by appointment at 1516 s. Coast Highway, visitors can learn more about the brand's sustainable packaging line called New Earth Approved, which is made from renewable resources and is fully curbside recyclable. A New Earth Project is a coalition of outdoor enthusiasts, industry-leading brands, and innovative packaging suppliers focused on developing and advocating for sustainable packaging.
Atlantic Packaging Joins the Conservation Alliance
Demonstrating its commitment to sustainability and future generations, Atlantic Packaging becomes the first packaging company member of The Conservation Alliance.
Family owned-and-operated for 75 years, Atlantic Packaging is committed to supporting the intelligent transition to a circular packaging supply chain and a waste-free world. With packaging accounting for over 40 percent of plastic waste according to 2018 EPA data, Atlantic Packaging has recognized its corporate responsibility to have a positive impact on sustainability.
Leave Nothing but Footprints in the Sand
“We’ve been able to test and refine a lot of different materials and technologies, and not only is what we devised recyclable and sustainable, but it’s more convenient for everyone from the surfboard companies to the consumers. The waste can go right into your curbside bin, and it’s fully recyclable,” explained Wes Carter, president of Atlantic Packaging and founder of A New Earth Project.
How Do We Avoid This?
It’s one thing to say you’re against plastic in the ocean. It’s another thing entirely to bet the family business on it.
It’s a Wednesday night in Laguna Beach, and A New Earth Project is officially unveiling itself to a small consortium of VIPs, friends, family, and influencers.
“I knew that these guys had been working on something, but this is pretty incredible,” describes longtime surf industry player and legendary Laguna Beach goofy-footer Jeff Booth.
New Earth Project Helping Solve The Plastic Crisis
Wes Carter, president of Atlantic Packaging as well as an avid surfer, has been on a mission to move consumer products away from single-use plastic packaging, which has been a huge contributor to ocean pollution.
Tackling Sustainability: Science, Scaling, Solutions, and Challenges
Sustainability is top of mind across our industry and the broader economic landscape. Many of us are aware of this, and we're all at different stages of progress, but we're inevitably asking the same questions: What's needed? How do we get there? What does science say? How do we scale? And, what solutions are there that are ready to adopt?
"A New Earth Project' Seeks to End Plastic Pollution
In celebration of Earth Day, Wilmington-based Atlantic Packaging has officially launched A New Earth Project, an initiative that seeks to eliminate plastic pollution from oceans, lakes and rivers through sustainable packaging.
Earth Day: Three Industry Suppliers Striving to Make a Difference
In honor of Earth Day, Shop Eat Surf spoke with three industry suppliers that are striving to make a positive environmental impact while growing their businesses at the same time.
A New Earth Project Opens Showroom in Laguna Beach
Shop ”New Earth Approved” products for Earth Day and help rid our waterways of pollution.
What's Really Motivating Businesses to Embrace Climate Action?
What's driving so many business and cultural leaders to focus their energy on sustainability and climate issues? Is it for the good of mankind? For business? Or for both? Join Adam Davidson and Wes Carter to explore the motivations and inspirations behind the climate movement.
Turning Off the Tap
"The president of a packaging company is determined to help solve the problem of plastic pollution."
Social Impact Heroes Helping Our Planet
Why & How Wes Carter of Atlantic Packaging Is Helping To Change Our World
Down to Earth
Wes Carter Tackles the Issue of Pollution Head-On as President of Atlantic Packaging
The Post and Courier
Charleston business owner starts project to rid oceans of plastic pollution.
See How America's Largest Packaging Producer is Ditching Plastic
You’ve likely never heard of Wes Carter.As far as most of us are concerned, he works behind the scenes. But as president of North America’s largest privately held packaging company, he has a big influence on a place we all share: the ocean.
Wes Carter, President, Atlantic Packaging: On Empowering Purposeful Packaging
Wes Carter is the President of Atlantic Packaging, the largest, private packaging company in the U.S. which has been operating for 75 years. As a third generation business owner, he is on a mission to make packaging smarter and sustainable. In this episode, we discuss the moral obligation he feels for packaging companies to care about environmental issues, inspire greater responsibility in customers, and innovate to better serve our future. He reveals the power of collaboration between competitors, partners, and policy makeers to realize a new and transformative vision for sustainable packaging at a time it's urgently needed.
Atlantic Packaging's Wes Carter on Making Commerce Sustainable
Wes Carter, president of Atlantic Packaging, a Wilmington, N.C.-based maker of sustainable boxes, shipping solutions, recyclable mailers, and six-pack carriers, explains the complex supply chains that feed our lifestyle.
Episode 43: A New Earth with Peter King and Wes Carter
Sarah sits down with former World Tour surfer Peter King and President of Atlantic Packaging Wes Carter to discuss their project.
49. Wes Carter: A New Earth Project / President at Atlantic Packaging
Today on the Live Life in Motion, I talk with Wes Carter. Wes is the President at Atlantic Packaging. He recently teamed up with Peter King and the global surfing community to create A New Earth Project.
Ep. 39. Atlantic Packaging President Wes Carter
In this episode of The Sustainable Angler podcast I interview Atlantic Packaging President Wes Carter, and we take a deep dive on plastic pollution, specifically centered around plastic packaging.