A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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News & Updates
Goose X A New Earth Project
Goose has built a deeply engaged community through years of incredible music and thoughtfully designed experiences. They understand that every detail shapes the connection they create with their fans. The music, the artwork, the merchandise, and the environment all become part of the experience.
That belief is something we share.
At A New Earth Project, we believe the choices we make communicate what we value. The materials we use, the products we design, and the way merchandise is packaged all become part of the experience. They tell a story about what matters.
We teamed up with Goose on packaging for their tour merchandise, helping replace conventional single-use plastic packaging with New Earth Approved alternatives, including SWAY seaweed-based bags and fiber-based packaging solutions.
Inside Burton’s Push to Reduce Single-Use Plastic
Innovation rarely happens all at once. More often, it starts with a simple question: Can we do this better?
For Burton Snowboards, that question sparked a multi-year effort to rethink packaging across its business. According to a recent article in SNOWBOARDER Magazine, Burton has reduced single-use plastic in its retail consumer-facing packaging by 90% through a combination of material innovation, source reduction, and a willingness to challenge conventional packaging systems.
Field Notes
How The Giving Grove is choosing FibreStrap as part of a whole-system approach to sustainability
When Atlantic Packaging and A New Earth Project introduced The Giving Grove to FibreStrap, the team was immediately open to it because it aligned with their values. Sustainability isn't just the headline work—the tree plantings and the harvest days. It's also the thousand small choices that support it all.
YETI's Flask & Shaker in New Earth Approved Custom Packaging
For YETI, the dedication to quality begins at the very inception of the design process. This commitment is evident long before any product gets to you, ensuring that every detail is meticulously crafted to meet the highest standards.
As one of the most trusted names in outdoor and adventure gear, YETI has built its reputation on products built to last and built for the wild. And their commitment doesn't stop at the product itself.
Under their #KeepTheWildWild initiative, YETI has made a public commitment to protecting their products with innovative, sustainable packaging and their Flask and Shaker line is a perfect example of that in action
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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Featured Products
