A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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Press & Field Notes
From Oahu's West Side to the White House, Pake Salmon's Fight Against Waste is Working
On the West Side of Oahu, where crystal blue waters meet the rugged coastline, there's a long simmering battle underway. This close-knit community, long marginalized and overlooked, is fighting against the insidious and pervasive issue of waste colonialism.
Colorado Makes Hopeful First Step Towards Better Recycling and Sustainability
We've had some big news on the EPR front! It was announced in Colorado last week that the state has taken a major step in implementing its extended producer responsibility (EPR) programs for packaging by selecting the Circular Action Alliance as their producer responsibility organization (PRO).
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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