A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
Press & Field Notes
Wild Idea Buffalo x Cruz Foam
Wild Idea Buffalo’s mission goes way beyond providing delicious, humanely harvested bison meat. They're just as committed to regenerating our precious grasslands and reviving the bison population, and their dedication to ethical and environmental standards is not only unparalleled, it's truly inspiring. Naturally, a critical component of their sustainability journey has been their approach to packaging. Maintaining their commitment to sustainability all the way to through their customer's door is as much a part of their ethical calculous as the rest of what they do.
Firewire Surfboards Shipping Plastic-free!
Firewire Surfboards is proud to announce that ALL Firewire Surfboards & Slater Designs surfboards will ship plastic-free in partnership with A New Earth Project by January 1, 2025.
Ready to Become an EPR Expert? We’ve Got You Covered
At A New Earth Project, we see intelligent EPR policies as a game-changer, driving us away from single-use plastics toward sustainable packaging solutions. However, to succeed, we must address key issues, align incentives properly, and foster innovation. That’s why we’re leveraging our decades of expertise to collaborate with stakeholders across the industry.
Atlantic Packaging Launches Landmark Closed-Loop Recycling Pilot Program with Coca-Cola Consolidated
Recently, Atlantic announced a pioneering pilot program with Coca-Cola Consolidated, North America's largest bottler. This initiative aims to further reduce waste within supply chains. The Stretch Film Recycling Program creates post-consumer resin (PCR) from used stretch film, reclaiming high-quality film for new applications. This process not only reduces carbon emissions but also significantly decreases the reliance on virgin materials.
News & Resources
Extended Producer Responsibility (EPR)
Extended Producer Responsibility (EPR) is a policy approach that makes manufacturers responsible for the proper end-of-life waste management of their products.
The Coast Summit
The Coast Summit at the Coast Film and Music Festival is a one-day environmental symposium presented by A New Earth Project, in collaboration with The Momentum and other respected partners who have helped shape this program addition to the Festival in Laguna Beach, CA.
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.