A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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Field Notes
Q&A With PIPELINE Film Director, Peter King
During the winter of 2024–2025, the wave delivered a run that will be talked about for years. Swell after swell arrived from the right direction, the winds cooperated, and for weeks the reef stayed alive. The lineup filled with the world’s best surfers answering the call of the most consequential wave in surfing.
From the deck of the A New Earth Project house overlooking the break, photographer Peter King was there for all of it.
Ibis Eliminates Plastic from Bike Packaging
We spoke with Hans Heim and the Ibis team about redesigning their packaging from the ground up, eliminating plastic foam and zip ties with solutions like corrugated design and FibreStrap, and why meaningful sustainability progress often starts with small, practical changes.
News & Updates
Celebrating 4 Years!
Four years ago, we had a hunch that the way we package things could say something about the way we see the world.
That hunch helped launched A New Earth Project on Earth Day 2022 and has carried us to riverbanks and film premieres, into pottery studios and boardrooms, onto stages and into deep conversations. Along the way, we’ve met people doing the hard, beautiful work of caring, and we’ve done our best to help their stories reach the people who needed to hear them.
As we celebrate four years this Earth Day, we’re taking a moment to reflect on what this past year made possible.
Sungai Watch Run For the Rivers Campaign
This spring, A New Earth Project is proud to support Run for Rivers 2026, an ambitious campaign led by Sungai Watch that brings together endurance, grassroots action, and real-time accountability to address plastic pollution where it starts: in rivers and communities.
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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