A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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Press & Field Notes
How Brands Can Embrace the Coming EPR Future
California's Plastic Pollution Reduction and Producer Responsibility Act (SB-54) means big changes are coming for anyone doing business in the Golden State in the years ahead. By 2032, when this historic bill is fully phased in, any packaging that isn't reusable, recyclable, or compostable will face significant fees.
Kelly Slater and Wes Carter in the Pipeline Studios
In the Pipeline Studios, it's 11 time World Surfing Champion, Kelly Slater with Wes Carter, president of Atlantic Packaging. Every time these guys get together, it's an idea summit...today discussing among other things, Cruz Foam and ocean conservation.
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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