Innovation rarely happens all at once. More often, it starts with a simple question: Can we do this better?

For Burton Snowboards, that question sparked a multi-year effort to rethink packaging across its business. According to a recent article in SNOWBOARDER Magazine, Burton has reduced single-use plastic in its retail consumer-facing packaging by 90% through a combination of material innovation, source reduction, and a willingness to challenge conventional packaging systems.

For YETI, the dedication to quality begins at the very inception of the design process. This commitment is evident long before any product gets to you, ensuring that every detail is meticulously crafted to meet the highest standards.

As one of the most trusted names in outdoor and adventure gear, YETI has built its reputation on products built to last and built for the wild. And their commitment doesn't stop at the product itself.

Under their #KeepTheWildWild initiative, YETI has made a public commitment to protecting their products with innovative, sustainable packaging and their Flask and Shaker line is a perfect example of that in action

When Atlantic Packaging and A New Earth Project introduced The Giving Grove to FibreStrap, the team was immediately open to it because it aligned with their values. Sustainability isn't just the headline work—the tree plantings and the harvest days. It's also the thousand small choices that support it all.

This May, A New Earth Project's Lyn Tally traveled to Washington, DC for the fourth consecutive year to participate in The Conservation Alliance's annual fly-in. Alongside fellow member brands from across the outdoor industry, we spent several days meeting with lawmakers to discuss public lands, national monuments, and conservation policies that help shape the future of these places.