During the winter of 2024–2025, the wave delivered a run that will be talked about for years. Swell after swell arrived from the right direction, the winds cooperated, and for weeks the reef stayed alive. The lineup filled with the world’s best surfers answering the call of the most consequential wave in surfing.

From the deck of the A New Earth Project house overlooking the break, photographer Peter King was there for all of it.

We spoke with Hans Heim and the Ibis team about redesigning their packaging from the ground up, eliminating plastic foam and zip ties with solutions like corrugated design and FibreStrap, and why meaningful sustainability progress often starts with small, practical changes.

This spring, A New Earth Project is proud to support Run for Rivers 2026, an ambitious campaign led by Sungai Watch that brings together endurance, grassroots action, and real-time accountability to address plastic pollution where it starts: in rivers and communities.

At A New Earth Project, our north star is clear: packaging should return safely to the earth or remain in continuous circulation. It should be made from renewable resources. And it should be designed with care for people, ecosystems, and future generations.

For brands aligned with this vision who are looking to transition into sustainable packaging, we are introducing the updated New Earth Approved Sample Pack, now featuring the Sway Polybag made from seaweed.