During the winter of 2024–2025, the wave delivered a run that will be talked about for years. Swell after swell arrived from the right direction, the winds cooperated, and for weeks the reef stayed alive. The lineup filled with the world’s best surfers answering the call of the most consequential wave in surfing.

From the deck of the A New Earth Project house overlooking the break, photographer Peter King was there for all of it.

We spoke with Hans Heim and the Ibis team about redesigning their packaging from the ground up, eliminating plastic foam and zip ties with solutions like corrugated design and FibreStrap, and why meaningful sustainability progress often starts with small, practical changes.

Inside the Peace Dome at The Ecology Center, Ron Artis II made a room full of strangers feel like family. From the warmth of the space to the energy of the crowd, the entire evening felt like exactly what the Good Medicine Series was created for: connection, healing, and presence.

This May, A New Earth Project's Lyn Tally traveled to Washington, DC for the fourth consecutive year to participate in The Conservation Alliance's annual fly-in. Alongside fellow member brands from across the outdoor industry, we spent several days meeting with lawmakers to discuss public lands, national monuments, and conservation policies that help shape the future of these places.