Videos

When it comes to sustaining life on Earth, nothing is more important than protecting the coastal waters that are home to more than 90% of this planet's biodiversity. RIFFE was born out of a love for spearfishing, and today its products are the most sought-after in the space. But what's more, they're a leading voice when it comes to responsible fishing, and care for the ocean.

In this special episode of Unpacked from the North Shore of Hawaii, Jason "JJ" Jackson spends some quality time with shaping icon Eric Arakawa, one of the surfing's most respected craftsman of all time. Arakawa has been shaping boards for the sport's elite for more than 40 years now, including multiple world champions, and yet he's as humble and soft-spoken as ever. A true blue giver of Aloha, you don't want to miss this one.

West Coast road warrior Jason Jackson takes us down to San Clemente for a behind-the-scenes look at the magic makers running Album, one of the coolest brands in the board-riding space. Surfer shaper Matt Parker, the brand founder, launched Album with one simple rule: “The surfboard is a constant blending of curves and how they interact with the water. Making those curves feel comfortable, like an extension of your feet and your mind, is so interesting...There shouldn’t be any rules about what a surfboard looks like."

In this episode of UnPacked, join Jason Jackson as he ventures into the rolling hills of San Clemente for a dart-throwing showdown with the founders of Seager, one of the most promising brands in the western wear scene. Experience how these surfers are adding their unique twist to the industry. From their humble beginnings as a group of California kids making Seeger-branded shirts, to their collaborations with iconic brands like Stetson, we explore their path to success.

Welcome to UNPACKED, A New Earth Project series starring our road warrior salesman, Jason Jackson, who will take us behind the scenes at brands big and small, old and new, who all have one thing in common: they're looking for practical, affordable ways to be truly more sustainable. This week, we start with Newport Beach-based surfboard shaper, Mike Estrada, who's designed his work and recreation around each other.