Extended Producer Responsibility
In order to transform the packaging industry, we must first take responsibility.

What Is Extended Producer Responsibility (EPR)?
Extended Producer Responsibility (EPR) is a policy approach that holds manufacturers responsible for the environmental impacts of their products throughout their entire life cycle.
The Illusion of Recycling: Confronting Our Plastic Waste Crisis


How Does Extended Producer Responsibility Work?
Turning the Tide on Plastic Waste: Unlocking Solutions with Global North’s Effective EPR Approach

How California’s Economy Shapes Companies and Communities Worldwide

California’s New Plastic Pollution and Packaging Producer Responsibility Act
California Governor Gavin Newsom signed Senate Bill 54 into effect on June 30 2022. This bill, also known as the Plastic Pollution Prevention and Packaging Producer Responsibility Act, addresses California’s broken recycling system. As California takes action, other states will have to adapt in order to participate in the state’s economy. Learn about the five key takeaways of this bill and how its implementation will determine its success.


Producer Responsibility Organization (PRO)
Atlantic Packaging takes a seat at the table to inform this process.


How to Prepare for the New Future of Extended Producer Responsibility
More than one hundred companies endorse the EPR approach to packaging, including:



Let us help you prepare for the upcoming legislation
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One of the challenges that startups face is high expenses during the early stages of implementing an EPR system.

One of the benefits is the creation of long-lasting job opportunities.

