Wes Carter is the third generation leader of Atlantic Packaging. The company origin traces back to his grandfather, W. Horace Carter, and its history of culture and community is as ingrained in Wes' personal story as it is in his professional career.

Atlantic is the largest, privately-held, and most technical resource in packaging in N. America supporting major consumer products packaging needs across virtually every manufacturing vertical. Atlantic specializes in optimizing packaging through technology and comprehensive programs to drive sustainable value. Today, as the president of Atlantic Packaging, Wes is the driving force behind the company's sustainability initiative and its commitment to making real and lasting change.

As a life long surfer, traveler, and outdoorsman, Wes' link with the global surfing community helps connect the pieces between the ambassadors of the ocean and the leaders in the packaging supply chain who can enact this change. He launched A New Earth Project in January of 2020 to be the inspiration driving this movement into the future.

Peter King is a former World Tour surfer who is also well known for his award-winning web series, Tour Notes, that takes us behind the scenes on the Championship Tour. During his professional surfing days, he appeared on the cover of Surfer Magazine several times as well as in movies and videos.

Peter was Bob Hurley's first team rider at Billabong and he stayed with Bob for 30 years as his Creative Director. He was also one of the first MTV game show hosts and he's an accomplished musician. He's produced and directed TV shows and movies for world renowned surfers like Clark Little and John John Florence.

Through his travels around the globe and his love of the ocean and the outdoors, Peter has seen and felt the devastastion of plastic pollution in the oceans. His involvement in A New Earth Project is his way of bringing global awareness and inspiring change to help solve this problem.

Don is a media, brand, and revenue executive and advisor with experience in digital, television, print, events, technology, and sales.

His early work developing and managing a portfolio of sports event properties provided valuable, hands-on experience across an array of disciplines, including programming and production, brand development and management, integrated sponsorship development, international distribution, web development, and leading multi-function teams.

This experience led to launching international television networks at Sony Pictures, heading up sales and marketing for one of the pioneering online video platforms at iFilm, leading the number one action and adventure sports media company as president of Primedia's Action Sports Group, and serving as head of digital at Tribune Company.

As an advisor, Don has worked across a number of market segments, including public health with the National Child Traumatic Stress Network, advanced media with Jacked, enterprise technology with Levels Beyond, and media rights representation with WPP's GroupM.

Before joining A New Earth Project, Don led the global content strategy and acquisition team at FUEL TV and served as the president and general manager of North America.

Don also serves as the board chair of U.S. Board Riders Clubs, a 501(c)3 Public Charity, which has been established to guide the development of the Board Riders Clubs movement in the US with 45 clubs and more in development.

As a lifelong surfer, Don is passionate about the history and culture of surfing and look forward to playing a role in preserving it for future generations.

Caroline is a sustainability professional who is hellbent on pursuing a circular economy. Caroline admits to being a child who was obsessed with trash after seeing a video in her fourth-grade science class about landfills. She became fascinated by the idea and inefficiency of waste, and also quickly became concerned with the threat of climate change on the world’s most vulnerable people and ecosystems.

With hopes of becoming a policymaker, Caroline studied Government and Environmental Studies at Georgetown University in Washington, D.C. She was a founding member of Georgetown University Fossil Free (GUFF), the student-run campaign to divest Georgetown’s endowment from fossil fuels, a campaign that was ultimately successful after seven years. While a student, Caroline could often be found protesting the construction of the Keystone XL Pipeline, and she is proud to have been arrested at a protest at the White House in 2014. The arrest is the topic of her TEDx talk on civil disobedience.

After graduating from Georgetown, Caroline provided consulting for federal government agencies at Deloitte Consulting in D.C. She worked in the intelligence community as well as for the U.S. Agency for International Development, where she provided electrification work in southern Mozambique and helped manage the U.S.’s donation of ventilators around the world at the beginning of the COVID-19 crisis. Although she loved working with government clients, the best parts of her day were working on improving Deloitte’s own sustainability as a firm as she began the region’s first “green team” of Deloitte consultants.

Realizing she wanted improving businesses’ sustainability to be her full-time job, Caroline pursued an MBA at Yale School of Management (SOM), where she undertook much of her coursework at the Yale School of the Environment (YSE). While at SOM and YSE, Caroline dove further into her interest in industrial ecology, the science behind the circular economy. During her first year, she came across Wes Carter and A New Earth Project, which was in its infancy, and cold-messaged him on LinkedIn proposing that she do a sustainability internship with Atlantic Packaging. Excited by his response just 40 minutes later, Caroline joined Atlantic as an intern in 2021 and found herself completely at home, finally able to spend her entire day on promoting a circular economy through sustainable packaging. She was ecstatic to be offered the role as Atlantic and A New Earth Project’s Director of Sustainability upon her graduation from Yale. Ten-year-old Caroline would have been proud to know that her grown-up self would be charged with this critical mission.

After ten years away, Caroline welcomed back the South with open arms. She now lives in Charlotte with her fiancé, Charles. She is an avid vegetable gardener and explorer of wild places. She is so fulfilled by being able to bring the mission of A New Earth Project to life by furthering the science and principles of a truly circular economy.

Megan Criss is a marketing and communications professional bringing these skills, along with her passion for the outdoors, to A New Earth Project.

Megan grew up on the south shore of Long Island along the Great South Bay. She spent her childhood on the water and loved boating, swimming, and visiting the beautiful ocean beaches of Fire Island.

She moved to the Green Mountains of Vermont and beautiful Lake Champlain when she attended Saint Michael's College in Burlington. She fell in love with everything about Vermont and embraced the culture. She dove into hiking and snowboarding and enjoyed the incredible live music scene there.

Megan had the amazing opportunity to start her career in Vermont working for Phish. She was a part of the band's management company for seven years. There, she learned the skills of creative branding, marketing, and promotion. She also learned how connecting with your passion can build a community. And how honoring that community can build a movement.

Megan's next move brought her back to the coast. She and her husband, Nat, moved to Wilmington, NC, started their family, and launched new careers. Megan was a founding partner of ILM Marketing before serving as Director of Marketing and Communications for Atlantic Packaging in 2014. Now she is thrilled to join the team with A New Earth Project. This is the perfect full circle position where she can activate her skills, connect with her passion for the outdoors, and work with an amazing community toward a healthy future for the planet.