- Our Team
Wes Carter is the third generation leader of Atlantic Packaging. The company origin traces back to his grandfather, W. Horace Carter, and its history of culture and community is as ingrained in Wes' personal story as it is in his professional career.
Atlantic is the largest, privately-held, and most technical resource in packaging in N. America supporting major consumer products packaging needs across virtually every manufacturing vertical. Atlantic specializes in optimizing packaging through technology and comprehensive programs to drive sustainable value. Today, as the president of Atlantic Packaging, Wes is the driving force behind the company's sustainability initiative and its commitment to making real and lasting change.
As a life long surfer, traveler, and outdoorsman, Wes' link with the global surfing community helps connect the pieces between the ambassadors of the ocean and the leaders in the packaging supply chain who can enact this change. He launched A New Earth Project in January of 2020 to be the inspiration driving this movement into the future.
Peter King is a former World Tour surfer who is also well known for his award-winning web series, Tour Notes, that takes us behind the scenes on the Championship Tour. During his professional surfing days, he appeared on the cover of Surfer Magazine several times as well as in movies and videos.
Peter was Bob Hurley's first team rider at Billabong and he stayed with Bob for 30 years as his Creative Director. He was also one of the first MTV game show hosts and he's an accomplished musician. He's produced and directed TV shows and movies for world renowned surfers like Clark Little and John John Florence.
Through his travels around the globe and his love of the ocean and the outdoors, Peter has seen and felt the devastastion of plastic pollution in the oceans. His involvement in A New Earth Project is his way of bringing global awareness and inspiring change to help solve this problem.
Don is a media, brand, and revenue executive and advisor with experience in digital, television, print, events, technology, and sales.
His early work developing and managing a portfolio of sports event properties provided valuable, hands-on experience across an array of disciplines, including programming and production, brand development and management, integrated sponsorship development, international distribution, web development, and leading multi-function teams.
This experience led to launching international television networks at Sony Pictures, heading up sales and marketing for one of the pioneering online video platforms at iFilm, leading the number one action and adventure sports media company as president of Primedia's Action Sports Group, and serving as head of digital at Tribune Company.
As an advisor, Don has worked across a number of market segments, including public health with the National Child Traumatic Stress Network, advanced media with Jacked, enterprise technology with Levels Beyond, and media rights representation with WPP's GroupM.
Before joining A New Earth Project, Don led the global content strategy and acquisition team at FUEL TV and served as the president and general manager of North America.
Don also serves as the board chair of U.S. Board Riders Clubs, a 501(c)3 Public Charity, which has been established to guide the development of the Board Riders Clubs movement in the US with 45 clubs and more in development.
As a lifelong surfer, Don is passionate about the history and culture of surfing and look forward to playing a role in preserving it for future generations.
Brook is a global marketing professional with a successful track record in strategic brand development on a global scale in the outdoor, nonprofit, and bicycle industry, including The North Face, 1% for the Planet, and Liv, the global cycling brand committed to getting more women on bikes. Brook believes in radical collaboration and working together to drive change while creating more equitable and inclusive spaces.
With more than 20 years working in strategic brand development on a global scale in the outdoor, nonprofit, and bicycle industries, Brook's journey was circuitous, starting in a small town on the west coast of Michigan. An identical twin and former competitive gymnast, Brook had very little exposure to the outdoors in her early life but stumbled into mountain biking in her senior year of high school, opening her eyes to the expansive power of the natural world. Working in a bike shop while attending Michigan State University, she graduated with a finance degree and swiftly moved to Park City, Utah to become a ski bum, to her mother's chagrin. Following her passion for both mountain biking and snowboarding, she put her finance degree to use through various bartending and retail store gigs while honing her practice as a seven-day-recreationalist.
Brook's exposure to the transformative power of the outdoors changed the trajectory of her life, and she has been dedicated to sharing this while creating more opportunities for others to experience this for themselves.
As part of A New Earth Project, Brook brings her mindset as a passionate defender of justice, equity, diversity and inclusion, drawing inspiration from her daughter in her efforts to build a better and more equitable world. Brook is committed to building trust and practicing radical collaboration to drive and scale meaningful change through the power of community.
Chris Mauro is a producer, writer, director, and avid world traveler with more than 30-years in the outdoor media space. He was a co-founder of GrindTV.com, the adventure sports affiliate of Yahoo, which became one of the 50 most trafficked sites in the U.S. before being purchased by TEN (The Enthusiast Network).
After the acquisition, Chris oversaw more than a dozen outdoor enthusiast publications, including Surfer Magazine, which is where his media career began in the 90s.
Through his ongoing commercial work and recreational travels, he's been an eyewitness to the exploding plastic pollution problem afflicting coastlines around the world, not to mention our mountains, deserts, rivers, and lakes. Today, Chris' goal at A New Earth Project is to create a highly transparent space for curious-minded people to explore, investigate, and educate themselves about the fastest path to a more sustainable, more circular future.
Chris is on a mission to demystify the entire lifecycle of products and services by mapping the entire supply chain and sharing the insights of experts at each step of the way. By doing so, Chris hopes to build a greater understanding of the opportunities, obstacles, and tradeoffs under scrutiny. The goal here is clear: to empower consumers, brands, NGOs, and agencies with the critical information needed to bolster their sustainability efforts.
Megan Criss is a marketing and communications professional bringing these skills, along with her passion for the outdoors, to A New Earth Project.
Megan grew up on the south shore of Long Island along the Great South Bay. She spent her childhood on the water and loved boating, swimming, and visiting the beautiful ocean beaches of Fire Island.
She moved to the Green Mountains of Vermont and beautiful Lake Champlain when she attended Saint Michael's College in Burlington. She fell in love with everything about Vermont and embraced the culture. She dove into hiking and snowboarding and enjoyed the incredible live music scene there.
Megan had the amazing opportunity to start her career in Vermont working for Phish. She was a part of the band's management company for seven years. There, she learned the skills of creative branding, marketing, and promotion. She also learned how connecting with your passion can build a community. And how honoring that community can build a movement.
Megan's next move brought her back to the coast. She and her husband, Nat, moved to Wilmington, NC, started their family, and launched new careers. Megan was a founding partner of ILM Marketing before serving as Director of Marketing and Communications for Atlantic Packaging in 2014. Now she is thrilled to join the team with A New Earth Project. This is the perfect full circle position where she can activate her skills, connect with her passion for the outdoors, and work with an amazing community toward a healthy future for the planet.
Born and raised on Maui in Hawaii, Kai is a professional big wave surfer and ocean enthusiast. Excelling at a world class level in Stand Up Paddling, Windsurfing, Foiling and Kiting Kai is regarded as the ultimate waterman. His middle name is actually Waterman! Kai is also known for his large ocean cleanups. Working with LoveTheSeaPlasticFree as they use his personal decommissioned navy boat and access the remote shores of maui gathering 1000's of pound of plastic debris. Kai brings his influence and passion to A New Earth Project and a commitment to a clean ocean environment.
Hawaii's Vaihiti Mahana is leading the next wave of Hawaiian women as they make their mark and claim their place in the line-up. Equally as passionate about the traditions and preservation of the Hawaiian Islands, Vaihiti brings a powerful voice to a New Earth Project.
Costa Rica's Carlos Munoz is a journeyman pro surfer who has qualified for the 2022 WSL World Championship Tour after a 12-year campaign. Proving that grit and perseverance are keys to success. We are thrilled to have Carlos on board as out first international Advocate for A New Earth.
Gregarious, fun-loving and passionate about the heath of our global oceans, professional surfer and entrepreneur Koa Smith personifies the qualities it takes to make a daily difference where he lives and plays.