- Our Team
Wes Carter is the third generation leader of Atlantic Packaging. The company origin traces back to his grandfather, W. Horace Carter, and its history of culture and community is as ingrained in Wes' personal story as it is in his professional career.
Atlantic is the largest, privately-held, and most technical resource in packaging in N. America supporting major consumer products packaging needs across virtually every manufacturing vertical. Atlantic specializes in optimizing packaging through technology and comprehensive programs to drive sustainable value. Today, as the president of Atlantic Packaging, Wes is the driving force behind the company's sustainability initiative and its commitment to making real and lasting change.
As a life long surfer, traveler, and outdoorsman, Wes' link with the global surfing community helps connect the pieces between the ambassadors of the ocean and the leaders in the packaging supply chain who can enact this change. He launched A New Earth Project in January of 2020 to be the inspiration driving this movement into the future.
Peter King is a former World Tour surfer who is also well known for his award-winning web series, Tour Notes, that takes us behind the scenes on the Championship Tour. During his professional surfing days, he appeared on the cover of Surfer Magazine several times as well as in movies and videos.
Peter was Bob Hurley's first team rider at Billabong and he stayed with Bob for 30 years as his Creative Director. He was also one of the first MTV game show hosts and he's an accomplished musician. He's produced and directed TV shows and movies for world renowned surfers like Clark Little and John John Florence.
Through his travels around the globe and his love of the ocean and the outdoors, Peter has seen and felt the devastastion of plastic pollution in the oceans. His involvement in A New Earth Project is his way of bringing global awareness and inspiring change to help solve this problem.
Don is a media, brand, and revenue executive and advisor with experience in digital, television, print, events, technology, and sales.
His early work developing and managing a portfolio of sports event properties provided valuable, hands-on experience across an array of disciplines, including programming and production, brand development and management, integrated sponsorship development, international distribution, web development, and leading multi-function teams.
This experience led to launching international television networks at Sony Pictures, heading up sales and marketing for one of the pioneering online video platforms at iFilm, leading the number one action and adventure sports media company as president of Primedia's Action Sports Group, and serving as head of digital at Tribune Company.
As an advisor, Don has worked across a number of market segments, including public health with the National Child Traumatic Stress Network, advanced media with Jacked, enterprise technology with Levels Beyond, and media rights representation with WPP's GroupM.
Before joining A New Earth Project, Don led the global content strategy and acquisition team at FUEL TV and served as the president and general manager of North America.
Don also serves as the board chair of U.S. Board Riders Clubs, a 501(c)3 Public Charity, which has been established to guide the development of the Board Riders Clubs movement in the US with 45 clubs and more in development.
As a lifelong surfer, Don is passionate about the history and culture of surfing and look forward to playing a role in preserving it for future generations.
Jason Jackson is a sales and marketing professional with a background in brand and media management. His background is tightly knitted to the surf and outdoor sport industry, working for brands like Billabong, Volcom, Transworld Media, and Catch Surf. This led him into starting a creative agency, co-founding a brand, and producing and directing a variety of series and film projects.
In his career, he has worked on events, films, global marketing campaigns, media, sales strategy, athlete management and production. Learning and finding balance in all of these fields has been a humbling and enjoyable journey for Jason.
Travel, exploration, and culture are major passions for him, and this led to journeys across the globe and at times living abroad. He and his wife lived in Indonesia for some time to pursue volunteer work and this is where the reality of plastic pollution really set in. Seeing the devastating firsthand effects of a very broken system were both disheartening and motivating.
When given the opportunity to work with A New Earth Project on initiatives for sustainable solutions, Jason happily joined the team! We're thrilled to have him on board.
Director of Sustainability, Atlantic Packaging
Caroline is a sustainability professional who is hellbent on pursuing a circular economy. Caroline admits to being a child who was obsessed with trash after seeing a video in her fourth-grade science class about landfills. She became fascinated by the idea and inefficiency of waste, and also quickly became concerned with the threat of climate change on the world’s most vulnerable people and ecosystems.
With hopes of becoming a policymaker, Caroline studied Government and Environmental Studies at Georgetown University in Washington, D.C. She was a founding member of Georgetown University Fossil Free (GUFF), the student-run campaign to divest Georgetown’s endowment from fossil fuels, a campaign that was ultimately successful after seven years. While a student, Caroline could often be found protesting the construction of the Keystone XL Pipeline, and she is proud to have been arrested at a protest at the White House in 2014. The arrest is the topic of her TEDx talk on civil disobedience.
After graduating from Georgetown, Caroline provided consulting for federal government agencies at Deloitte Consulting in D.C. She worked in the intelligence community as well as for the U.S. Agency for International Development, where she provided electrification work in southern Mozambique and helped manage the U.S.’s donation of ventilators around the world at the beginning of the COVID-19 crisis. Although she loved working with government clients, the best parts of her day were working on improving Deloitte’s own sustainability as a firm as she began the region’s first “green team” of Deloitte consultants.
Realizing she wanted improving businesses’ sustainability to be her full-time job, Caroline pursued an MBA at Yale School of Management (SOM), where she undertook much of her coursework at the Yale School of the Environment (YSE). While at SOM and YSE, Caroline dove further into her interest in industrial ecology, the science behind the circular economy. During her first year, she came across Wes Carter and A New Earth Project, which was in its infancy, and cold-messaged him on LinkedIn proposing that she do a sustainability internship with Atlantic Packaging. Excited by his response just 40 minutes later, Caroline joined Atlantic as an intern in 2021 and found herself completely at home, finally able to spend her entire day on promoting a circular economy through sustainable packaging. She was ecstatic to be offered the role as Atlantic and A New Earth Project’s Director of Sustainability upon her graduation from Yale. Ten-year-old Caroline would have been proud to know that her grown-up self would be charged with this critical mission.
After ten years away, Caroline welcomed back the South with open arms. She now lives in Charlotte with her fiancé, Charles. She is an avid vegetable gardener and explorer of wild places. She is so fulfilled by being able to bring the mission of A New Earth Project to life by furthering the science and principles of a truly circular economy.
Chris Mauro is a producer, writer, director, and avid world traveler with more than 30-years in the outdoor media space. He was a co-founder of GrindTV.com, the adventure sports affiliate of Yahoo, which became one of the 50 most trafficked sites in the U.S. before being purchased by TEN (The Enthusiast Network).
After the acquisition, Chris oversaw more than a dozen outdoor enthusiast publications, including Surfer Magazine, which is where his media career began in the 90s.
Through his ongoing commercial work and recreational travels, he's been an eyewitness to the exploding plastic pollution problem afflicting coastlines around the world, not to mention our mountains, deserts, rivers, and lakes. Today, Chris' goal at A New Earth Project is to create a highly transparent space for curious-minded people to explore, investigate, and educate themselves about the fastest path to a more sustainable, more circular future.
Chris is on a mission to demystify the entire lifecycle of products and services by mapping the entire supply chain and sharing the insights of experts at each step of the way. By doing so, Chris hopes to build a greater understanding of the opportunities, obstacles, and tradeoffs under scrutiny. The goal here is clear: to empower consumers, brands, NGOs, and agencies with the critical information needed to bolster their sustainability efforts.
Megan Criss is a marketing and communications professional bringing these skills, along with her passion for the outdoors, to A New Earth Project.
Megan grew up on the south shore of Long Island along the Great South Bay. She spent her childhood on the water and loved boating, swimming, and visiting the beautiful ocean beaches of Fire Island.
She moved to the Green Mountains of Vermont and beautiful Lake Champlain when she attended Saint Michael's College in Burlington. She fell in love with everything about Vermont and embraced the culture. She dove into hiking and snowboarding and enjoyed the incredible live music scene there.
Megan had the amazing opportunity to start her career in Vermont working for Phish. She was a part of the band's management company for seven years. There, she learned the skills of creative branding, marketing, and promotion. She also learned how connecting with your passion can build a community. And how honoring that community can build a movement.
Megan's next move brought her back to the coast. She and her husband, Nat, moved to Wilmington, NC, started their family, and launched new careers. Megan was a founding partner of ILM Marketing before serving as Director of Marketing and Communications for Atlantic Packaging in 2014. Now she is thrilled to join the team with A New Earth Project. This is the perfect full circle position where she can activate her skills, connect with her passion for the outdoors, and work with an amazing community toward a healthy future for the planet.