Music, Wild Places, and a New Creative Platform for Conservation
Introducing QUOIA, a new creative platform connecting music, wild places, and conservation. Founded through a collaboration between Atlantic Packaging / A New Earth Project, Eleven, and Cox Enterprises, QUOIA brings artists into extraordinary natural environments to create original music inspired by the land and raise awareness for conservation. The platform’s first project, Rainbow Body, brings together seven accomplished musicians: Rick Mitarotonda, Griffin Goldsmith, Taylor Goldsmith, Ross James, Eric Krasno, Nicki Bluhm, and Adam MacDougall, who traveled to Iceland to write and record original music at Flóki Studios. In their first-ever public appearance together, the musicians join acclaimed music photographer and documentarian Jay Blakesberg for a conversation exploring their creative journey, the power of music to deepen our connection with nature, and the possibilities ahead for QUOIA, ahead of Rainbow Body’s world-premiere concert at the Irvine Bowl on Friday, October 23.