Packaging plays a critical role in our everyday lives. It serves to protect products as they are shipped, stored, sold, and used. This includes products like fresh food and snack foods, home goods, recreational gear, and all manner of products you find at retail stores whether you're shopping in-person or online.
Because packaging is ultimately discarded - or ideally recycled if it meets the right criteria - how we design, apply, and choose that packaging is so important. If we do it right, it could stem the tide of waste and pollution and revolutionize how packaging impacts the environment.
Historically, the art and science of packaging was left to R&D departments and to educational institutions. This is where you'll find most packaging engineers at work.
The benefits of testing and proving out packaging solutions was not generally extended to the actual users of that packaging. Consumer goods manufacturers, wholesalers, and retailers had to depend on their suppliers to provide (hopefully) the best solutions, while they tried to hit just the right balance between cost and performance.
And then they had to rely on trial and error to get the formulas just right to protect their products during transit. This is an imperfect and potentially costly process that could also hurt a brand's reputation if products arrive at their destination damaged.
Add to all this the increasing demand from consumers to reject single-use plastics and adopt more sustainable packaging, and these companies and brands were looking for solutions that they could confidently implement at their facilities.
Atlantic knew we could find a way to get smart packaging solutions into the right hands. And we knew this would have radical implications up and down the supply chain.
Our company has long employed talented technicians who are experts in packaging equipment to help our customers keep their lines up and running. Then, in 2011 and 2012, Atlantic hired their first packaging engineer, Kyle Pischel, and film specialist, John Cook. These positions gave us greater depth and insight into how to recommend the best solutions for each application.
With these resources, we launched Stretch University to help educate our customers on the science of stretch wrapping. It's difficult to simply observe the difference between a properly wrapped pallet and one that will lead to failure and damage. We wanted to expose and explain the elements that make up a properly wrapped pallet and demonstrate the overall effect this can have on reducing damage, saving costs, and meeting sustainability goals.
We had great interest and participation in Stretch University and wanted to evolve this into a way to engineer and deliver data-driven, proven solutions for our customers.
Introducing the Packaging Solution Center.
Launched in 2017, this facility was our answer to bringing testing and optimization directly to the users of packaging. We're now in a position to accept our customers' most challenging packaging issues, test our ideas in a lab setting, find proven solutions for sustainable packaging, and help our customers apply those solutions in their own facilities.
The Packaging Solution Center, along with the engineers that run it, is a powerful tool to optimize the amount of packaging being used in any application, eliminate damage, and confidently make the switch to sustainable packaging. We invite you to connect with us and set up a time to ship us your products so we can study your current packaging and find a solution that meets your sustainability goals.