UnPacked, Episode 3: Meet the Talented Crew of Surfers Blending Art, Aesthetics, Craft and Culture

West Coast road warrior Jason Jackson takes us down to San Clemente for a behind-the-scenes look at the magic makers running Album, one of the coolest brands in the board-riding space. Surfer shaper Matt Parker, the brand founder, launched Album with one simple rule: “The surfboard is a constant blending of curves and how they interact with the water. Making those curves feel comfortable, like an extension of your feet and your mind, is so interesting...There shouldn’t be any rules about what a surfboard looks like." Unbound by convention, he's been on a mission to make boards that provide maximum function, and aesthetic inspiration.