Field Notes
Pushing for Innovation and Pragmatism in the Global Plastics Treaty: Insights from Industry Leaders
In what many hailed as the most insightful discussion of the Circularity Conference 2024, a handful of packaging innovators and industry heavyweights gathered to discuss "Defining Sustainability Criteria for Alternative Materials in the Global Plastic Treaty." The objective of their wide-ranging discussion was to better understand what a truly informed...
Atlantic Packaging Launches Landmark Closed-Loop Recycling Pilot Program with Coca-Cola Consolidated
Being part of a sustainable future has never been more critical for brands. Here at A New Earth Project, our every waking moment is spent helping brands make the shift to more sustainable packaging solutions. We’re extremely proud to be the sustainability initiative of Atlantic Packaging, North America’s largest privately...
Trend Watch | 10 More States Working on EPR Legislation
As awareness of California's landmark Extended Producer Responsibility (EPR) bill starts to spread among producers, a significant shift looms for those involved in producing packaged goods. With nine additional states considering similar legislation in 2024, the momentum for change is unmistakable. For businesses engaged in the sale of packaged goods,...
Atlantic Packaging Aces Coveted CDP Score With 'A' Grade - Joins Short List of Esteemed Companies Taking Action on Climate
Here at A New Earth Project, we're very proud to be powered by the amazing team at Atlantic Packaging, the largest privately held packaging solutions company in North America. Their expertise on all things packaging is truly next level, but what really inspires us is their commitment to cleaning up the very...
Pillar 1 of Recycling 2.0: Begin With the End (Markets) in Mind
In our previous post, we provided a concise overview of the 5 Essentials of a Highly Functional Recycling System. This post summarized the Recycling Partnership's latest comprehensive report on the gap between the current state of our recycling system and where it needs to be. For those needing a refresher,...
The Path to Recyling 2.0
Backdrop: Recycling has taken a bit of a public relations beating in recent years, and it turns out, for several good reasons. While developed economies like the United States have robust waste management systems that do a great job of hiding the problem from view, the dirty underbelly of that...