Four years ago, we had a hunch that the way we package things could say something about the way we see the world.
That hunch helped launched A New Earth Project on Earth Day 2022 and has carried us to riverbanks and film premieres, into pottery studios and boardrooms, onto stages and into deep conversations. Along the way, we’ve met people doing the hard, beautiful work of caring, and we’ve done our best to help their stories reach the people who needed to hear them.
As we celebrate four years this Earth Day, we’re taking a moment to reflect on what this past year made possible.
A Look at the Past Year
Over the last year, we've collaborated with customers to create stories that show how businesses across industries are transitioning to New Earth Approved packaging. These customer stories show what progress looks like in action.
When it comes to New Earth Approved packaging, this year we welcomed Sway Seaweed Packaging into the catalog, expanding access to nature-based materials that point toward a regenerative future. And we launched the FibreStrap Sample Bundle, giving brands a tangible way to move away from plastic zip ties and toward fiber-based alternatives.
This year also reinforced how culture and creativity shape change.
We hosted our annual Coast Summit, gathering voices around the idea that healthy people and a healthy planet are inseparable. We partnered with Park City Song Summit, sharing a vision for more sustainable events and deeper connection through music and place.
Through panels, podcasts, and events, we continued spreading the message that packaging is part of a much larger system, one that touches people, communities, and ecosystems.
Art and advocacy remained central to the work.
We premiered Pipeline, a Peter King Film presented by A New Earth Project, and partnered with artists and creators to help spread the word about sustainable shipping options. Alongside our Advocates, we shared stories about sustainability with Cody Townsend, supported conservation efforts with The Conservation Alliance, and supported an ambitious campaign to raise awareness about plastic pollution led by Sungai Watch.
With our Advocate Barton Lynch, we awarded another A New Earth Project Clean-Up Award, continuing to support hands-on environmental action. And with Chris Benchetler, we served as packaging solutions partner for Mountains of the Moon, reinforcing how creative projects and responsible packaging can move together.
Looking Ahead
This work has always been about remembering who we are in relation to this earth - and supporting one another in that remembering - all the way through how we package our goods to help prevent harm to our environment.
We'll continue working with our partners to test how nature-based materials can scale for future generations, knowing that progress comes through curiosity, collaboration, and care.
To everyone who showed up with us this year: thank you for being part of what this is becoming. Here’s to another year worth sharing.
- A New Earth Project