A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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Press & Field Notes
Coast Summit '25
Mark your calendars! Coast Summit '25 returns on November 6th to the Rivian Theater in Laguna Beach, CA. This year’s theme, Healthy People, Healthy Planet, highlights the deep connection between human well-being and the health of our environment. As a cornerstone of the Coast Film & Music Festival, this one-day sustainability symposium convenes thought leaders from across industries and disciplines to explore innovative solutions shaping a healthier, more resilient future.If you’re passionate about driving meaningful change at the intersection of people, planet, and innovation, this is a date you won’t want to miss.
Why PACKAGING MATTERS (Now More Than Ever)
During a picture-perfect few days in Burlington, Vermont, this September, we were honored to help lead the PACKAGING MATTERS track at See Change Sessions. This annual event is designed not as a typical conference, but as a dynamic hub of impact where we gathered as a small track cohort to explore the intersection of sustainability, innovation, and operational reality in the world of packaging.
News & Resources
Why Sustainable Forestry Matters for Business and the Planet
As the demand for fiber-based materials continues to grow, understanding the role of sustainable forestry becomes increasingly important—for industries, for landowners, and for the planet.
In this Field Notes conversation, Wes Carter, President of Atlantic Packaging and founder of A New Earth Project, talks with forestry experts to explore how certification standards, market demand, and forest management practices are shaping the future of packaging and conservation. Joining Wes are Scott Phillips, South Carolina State Forester, James Douglas, SC State Lands Coordinator, and Eric Smith, SC Forestry Commissioner and Sustainability Manager at Smurfit WestRock.
UNPACKED: Artist Chris Benchetler with Sway Seaweed Packaging
Sometimes the best collaborations are born out of the love of friendship, a shared love of music, and a willingness to imagine what’s possible.
That’s exactly what happened when Wes Carter, Founder of A New Earth Project, and Chris Benchetler, artist, professional athlete, and A New Earth Project Advocate, came together to create the sustainable packaging for Chris's limited edition capsule collection for the Grateful Dead’s 60th anniversary.
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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