A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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News & Resources
The Packaging EPR landscape is evolving quickly – here’s how it’s looking now
Atlantic Packaging Director of Sustainability, Caroline DeLoach, gives us her POV on the the latest updates in EPR for Packaging, including clarity on what has transpired along with questions and challenges that still remain
Pinnacle Member of The Conservation Alliance
We are so proud to announce that Atlantic Packaging has elevated its support to become the newest Pinnacle Member of The Conservation Alliance (TCA). We believe TCA represents the best model for industry collaboration toward conservation. By making this commitment, we aim to advance regenerative business practices and inspire other businesses to prioritize protecting our wild places.
Press & Field Notes
The Pipeline Movie
PIPELINE, a film by Peter King and Presented by A New Earth Project, is going on tour in July!
Wednesday 7/9/25 at the Lido Theater in Newport Beach, CA
Thursday 7/10/25 at the Rivian South Coast Theater in Laguna Beach, CA
Friday 7/11/25 at Bird's Surf Shed in San Diego, CA
See our Pipeline page for a sneak peek!
Partnering with Park City Song Summit
We're excited to be the presenting sponsor of the Park City Song Summit, an event that blends live performances, open ended panel discussions, and mountain-air wellness activities. This event is more than a music festival, it embraces mental health, wellness, recovery. It is a place of inspiration and connection through the universal language of music.
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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