A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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News & Resources
The Packaging EPR landscape is evolving quickly – here’s how it’s looking now
Atlantic Packaging Director of Sustainability, Caroline DeLoach, gives us her POV on the the latest updates in EPR for Packaging, including clarity on what has transpired along with questions and challenges that still remain
Pinnacle Member of The Conservation Alliance
We are so proud to announce that Atlantic Packaging has elevated its support to become the newest Pinnacle Member of The Conservation Alliance (TCA). We believe TCA represents the best model for industry collaboration toward conservation. By making this commitment, we aim to advance regenerative business practices and inspire other businesses to prioritize protecting our wild places.
Press & Field Notes
Celebrating our 3rd Anniversary
We are honored to have the privilege of celebrating both the anniversary of launching A New Earth Project and Earth Day together on the same day. In 2025, we are celebrating our 3rd Anniversary, acknowledging all we've been able to accomplish while looking toward the vision that lies ahead.
Composting Consortium Grant Program
In an effort to build a circular economy, we support initiatives that give communities the tools they need to keep valuable materials—like food scraps and compostable packaging—out of landfills and in circulation. That’s why we’re proud to support the 2025 Composting Consortium Grant Program, launched by Closed Loop Partners in collaboration with the US Composting Council (USCC) and the Biodegradable Products Institute (BPI).
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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