From the mountains to the sea, this year’s Natural Selection Tour has expanded to surf, bike, and ski—bringing us closer to nature while pushing the limits of action sports. Together with A New Earth Project, we celebrate a bold and innovative approach to showcasing the world’s most spectacular landscapes—while fostering a connection with nature and solutions for a healthy planet.

A New Earth Project, the global sustainability initiative of Atlantic Packaging, has partnered with professional skier, artist, and filmmaker Chris Benchetler and his new film project, Mountains of the Moon, as the official packaging solutions partner.

We believe sustainability is more than just a business initiative—it’s our responsibility and our vision for a better future. Our 2025 theme, 'Healthy People, Healthy Planet,' highlights the interconnectedness of human well-being and environmental health. When employees thrive, communities flourish, and together we build a more sustainable world. Whether it’s through fitness challenges, mental health resources, or fostering environmental consciousness, we’re committed to creating ripple effects of positive change.

Together, we can shape a healthier, more resilient future for generations to come.

When remanufacturers create new products from recycled materials, they require those materials to be as "clean" as possible—meaning they need a uniform feedstock of just the items they're interested in. Viable end markets for recyclables cannot exist without highly efficient sorting mechanisms that supply recyclers with this clean feedstock. This necessitates improved sorting and separating of materials for recycling and composting.