A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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News & Resources
Coast Summit '24 Recap
Coast Summit '24 was held at the Rivian South Coast Theater in Laguna Beach, CA. This one-day sustainability symposium, a cornerstone of CFMF, brings together leading voices from across industries and disciplines to explore innovations that help shape a healthier and more vibrant future. Catch up on all the enlightening panel discussions here!
Extended Producer Responsibility (EPR)
Extended Producer Responsibility (EPR) is a policy approach that makes manufacturers responsible for the proper end-of-life waste management of their products.
Press & Field Notes
Wild Idea Buffalo x Cruz Foam
Wild Idea Buffalo’s mission goes way beyond providing delicious, humanely harvested bison meat. They're just as committed to regenerating our precious grasslands and reviving the bison population, and their dedication to ethical and environmental standards is not only unparalleled, it's truly inspiring. Naturally, a critical component of their sustainability journey has been their approach to packaging. Maintaining their commitment to sustainability all the way to through their customer's door is as much a part of their ethical calculous as the rest of what they do.
Firewire Surfboards Shipping Plastic-free!
Firewire Surfboards is proud to announce that ALL Firewire Surfboards & Slater Designs surfboards will ship plastic-free in partnership with A New Earth Project by January 1, 2025.
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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