A New Earth Project, the global sustainability initiative of Atlantic Packaging, will return a powerhouse team to the upcoming 2025 Da Hui Backdoor Shootout taking place from January 4-16 at the world-renowned Banzai Pipeline

Extended Producer Responsibility (EPR) is a policy approach that makes manufacturers responsible for the proper end-of-life waste management of their products.

We believe sustainability is more than just a business initiative—it’s our responsibility and our vision for a better future. Our 2025 theme, 'Healthy People, Healthy Planet,' highlights the interconnectedness of human well-being and environmental health. When employees thrive, communities flourish, and together we build a more sustainable world. Whether it’s through fitness challenges, mental health resources, or fostering environmental consciousness, we’re committed to creating ripple effects of positive change.

Together, we can shape a healthier, more resilient future for generations to come.

When remanufacturers create new products from recycled materials, they require those materials to be as "clean" as possible—meaning they need a uniform feedstock of just the items they're interested in. Viable end markets for recyclables cannot exist without highly efficient sorting mechanisms that supply recyclers with this clean feedstock. This necessitates improved sorting and separating of materials for recycling and composting.