A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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Natural Selection Tour
From the mountains to the sea, this year’s Natural Selection Tour has expanded to surf, bike, and ski—bringing us closer to nature while pushing the limits of action sports. Together with A New Earth Project, we celebrate a bold and innovative approach to showcasing the world’s most spectacular landscapes—while fostering a connection with nature and solutions for a healthy planet.
Mountains of the Moon
A New Earth Project, the global sustainability initiative of Atlantic Packaging, has partnered with professional skier, artist, and filmmaker Chris Benchetler and his new film project, Mountains of the Moon, as the official packaging solutions partner.
Press & Field Notes
Chris Benchetler Joins A New Earth Project as Global Advocate
As A New Earth Project Global Advocate, Benchetler will collaborate on storytelling initiatives, impact campaigns, and community outreach designed to raise awareness and drive action around sustainable packaging solutions and the protection of our oceans, lakes, rivers, and wild places.
Watch Butterfly in a Blizzard
We're excited to share that Kimmy Fasani's documentary, Butterfly in a Blizzard, is now available to rent or purchase on most streamers as well as cable on demand! Kimmy is a Professional Snowboarder and one of our Global Advocates and we're so proud to share this news about her film.
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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