Goose X A New Earth Project

Goose has built a deeply engaged community through years of incredible music and thoughtfully designed experiences. They understand that every detail shapes the connection they create with their fans. The music, the artwork, the merchandise, and the environment all become part of the experience.


That belief is something we share.


At A New Earth Project, we believe the choices we make communicate what we value. The materials we use, the products we design, and the way merchandise is packaged all become part of the experience. They tell a story about what matters.


We teamed up with Goose on packaging for their tour merchandise, helping replace conventional single-use plastic packaging with New Earth Approved alternatives, including SWAY seaweed-based bags and fiber-based packaging solutions.

New Earth Approved Guidelines New Earth Approved Guidelines

New Earth Approved Guidelines

#1 Curbside Recyclable or Home Compostable - Packaging should be easy to dispose of responsibly. We prioritize materials that are accepted in curbside recycling systems – or, when that’s not possible, formats that are home-compostable, not just industrially compostable. Read More



#2 Made From Renewable Resources - Renewable materials are king. Renewable resources are those that naturally replenish themselves in a human time scale. Plant- and tree-based materials are renewable since they regrow, while fossil fuels are not renewable since they do not replenish themselves in a human time scale. Read More



#3 Earth-safe - While our goal is for all packaging to see a second life through recycling or composting, some consumer packaging winds up in the environment. If packaging does end up in nature, it should be ecologically benign, causing no toxicity, no microplastics, and no long-term harm. Read More

A Meaningful Collaboration That Goes Beyond Packaging
BIG MODERN!
With the success of the band’s BIG MODERN! pop-up during its sold-out MSG run this summer where they featured uniquely curated pieces packaged using alternatives to traditional single-use plastic, including @SWAY seaweed-based bags and fiber-based retail bags, Goose is continuing to partner with A New Earth Project to use New Earth Approved retail packaging for their tour merchandise.
A New Earth Project

A New Earth Project embodies the profound recognition that our choices today will influence the legacy we leave for future generations.


It is our solemn responsibility to safeguard the interests of those who will follow us, necessitating decisions that conserve resources, protect ecosystems, and foster an enduring legacy of health, love and abundance.


By wholeheartedly embracing sustainability, we pledge to cultivate a world that our descendants – generations yet unborn – will inherit, one that is vibrant, resilient, and brimming with potential.

New Earth Approved

New Earth Approved is our initiative to develop a catalog and collection of products with the simple goal of presenting effective solutions that replace consumer-destined single use plastic packaging with options that meet our guidelines outlined above. (See here for full details.)


Our catalog is available to brands of all sizes who wish to align with their values - and those of their customers - and use sustainable shipping and packaging products.

Making a Statement Making a Statement

Making a Statement

BIG MODERN!, the band's sixth studio record, is a glimpse of the world we are all living in right now. Underneath the 80s-inspired pop-rock sound, the album is touching on an honest reflection, emphasizing how overstimulated, scattered, and disconnected we have become inside our hyper-connected, digital-dopamine lives. And the album's quiet critique of modern disconnection and our mission to restore connection feel like two sides of the same conversation.



A New Earth Project's work is to restore connection between people (us), industry, and the natural world. The way we go about that work might be the most important part of it. We don't lecture anyone about sustainability or try to convince people to care. We go where people are already gathering and we meet them right there in the middle of it. A concert or an album release, or a Pop-up installation full of people who drove hours just to be together in an experience created by one of their favorite bands is not a detour from the work we do, because that gathering is precisely where the work actually lives.

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Goose X A New Earth Project is a meaningful collaboration, bringing together the movement of the band's incredible fanbase with the movement for sustainable packaging - all in the direction of health and well-being for current and future generations.