Partnership includes support for “Mountains of the Moon” film project
FOR RELEASE 3/18/25
LAGUNA BEACH, CA – (March 18, 2025)– Renowned artist, filmmaker, and skier Chris Benchetler has joined A New Earth Project as a Global Advocate, it was announced today by Wes Carter, president of Atlantic Packaging and founder of A New Earth Project.
“I am thrilled to officially welcome Chris to our team,” said Carter. “Beyond his profound artistic vision and athletic talent, he shares the core values that drive our mission. New Earth First Principles recognize that the choices we make today will shape the world we leave for future generations. Chris embodies this responsibility—his work celebrates the beauty of nature, the importance of conservation, and the deep connection between people and the planet.”
As A New Earth Project Global Advocate, Benchetler will collaborate on storytelling initiatives, impact campaigns, and community outreach designed to raise awareness and drive action around sustainable packaging solutions and the protection of our oceans, lakes, rivers, and wild places.
In addition to welcoming Benchetler as a Global Advocate, A New Earth Project is an official supporting partner of his highly anticipated new film, Mountains of the Moon.
This follow-up to his landmark film, Fire on the Mountain, continues his powerful exploration of the intersection between art, adventure, and environmental activism. Featuring stunning cinematography and an evocative soundtrack, Mountains of the Moon delves deeper into the spiritual connection between humans and nature, inspiring audiences to rethink their relationship with the planet.
“I’m honored to join A New Earth Project and to have their support for Mountains of the Moon,” said Benchetler. “The work they’re doing aligns so closely with my personal journey—blending creativity, adventure, and a deep reverence for the natural world. I’m excited to contribute to this movement and help inspire meaningful change.”
About A New Earth Project
A New Earth Project is a global coalition of athletes, artists, conservationists, and innovative brands working together to eliminate plastic pollution and drive meaningful change through sustainable packaging. Powered by Atlantic Packaging, we are accelerating the transition to a circular economy by developing New Earth Approved— Packaging Solutions for a Healthy Planet—a portfolio of responsible alternatives designed to protect both products and the environment. More than an initiative, A New Earth Project is a movement grounded in a deep commitment to the health and wellbeing of future generations, ensuring that the materials we use today support a cleaner, more sustainable tomorrow.
For more on A New Earth Project www.anewearthproject.com
Discover all our Global Advocates here: A New Earth Project Global Advocates
About the Mountains of the Moon Project
From the fevered imagination of artist, professional freeskier and filmmaker, Chris Benchetler, comes a unique cinematic vision, featuring the world’s greatest action sports athletes in a host of surreal and otherworldly environments, set to the timeless music of the Grateful Dead. Pushing boundaries of what can be done at night with cameras, lights, lasers, and animation, Mountains of the Moon transports viewers to a world of infinite beauty and possibility, ultimately celebrating our shared humanity and connectedness.
See more about Mountains of the Moon x A New Earth Project Collaboration Here
Media Contact:
Don Meek
+1.949.874.4850
dmeek@anewearthproject.com