FOR IMMEDIATE RELEASE
February 4, 2025 (Laguna Beach, CA)—A New Earth Project, the sustainability initiative of Atlantic Packaging, has partnered with professional skier, artist, and filmmaker Chris Benchetler and his new film project, Mountains of the Moon, as the official packaging solutions partner, it was announced today by Wes Carter, president of Atlantic Packaging and founder of A New Earth Project.
“We are thrilled to be supporting Chris’ artistic vision for Mountains of the Moon and honored to be able to provide unique packaging solutions for all of the brand partners,” said Carter in making the announcement. “Since getting to know Chris over the past few years, I have come to deeply admire his passion and commitment to his craft and can’t wait to see what he and his team have in store for all of us,” he concluded.
Mountains of the Moon is a cinematic journey that fuses sports skiing, art, and music into a visually immersive experience, exploring the landscapes, creativity, and adventure that define Benchetler’s work. Produced in partnership with Arc’teryx and the Grateful Dead with additional support from Alterra Mountain Company, Altamar Spirits, Atomic, CMH, Mammoth Mountain, Mike Wiegele’s Heli Skiing, Simms, Surf Ranch, and Dragon the film showcases a new dimension of storytelling that reflects Benchetler’s deep connection to nature and his artistic evolution.
“The work that Wes and his team at A New Earth Project are doing to help create more sustainable solutions for brands of all sizes is inspiring, and I’m thrilled that we’ll be working so closely together to bring Mountains of the Moon to the world,”said Benchetler. “This project is all about creativity, adventure, and respect for the planet, and knowing that every piece of merch will be packaged sustainably is something I’m really proud of.”
About Atlantic Packaging and A New Earth Project
Atlantic Packaging is North America’s largest privately held packaging company, with a longstanding commitment to sustainability. A New Earth Project, its global coalition uniting outdoor enthusiasts, athletes, and brands, is focused on eliminating plastic pollution by providing innovative, sustainable packaging solutions.
About Mountains of the Moon
Mountains of the Moon is an artistic and athletic exploration created by Chris Benchetler. Blending skiing, music, and visual storytelling, the film takes audiences on a journey through some of the most breathtaking landscapes on Earth, offering a fresh perspective on the intersection of adventure and creativity.
For more information, visit www.anewearthproject.com.