Field Notes
Butterfly in a Blizzard: A Kimmy Fasani Documentary
In keeping with our theme of Healthy People, Healthy Planet, as well as our enthusiasm for our amazing Advocates, we’re honored to support Kimmy Fasani in her upcoming documentary Butterfly in a Blizzard! This film captures her extraordinary journey through motherhood, identity shifts, personal struggles, and triumphs, all while maintaining her...
Outdoor Enthusiasts Groups are Celebrating Passage of Landmark EXPLORE Act
Outdoor enthusiasts from all walks of life are celebrating the passage of the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a transformative law designed to harness the immense potential of the $1.2 trillion outdoor recreation industry. Signed into law by President Joe Biden on January 4, 2025, this bipartisan...
The Recycling Reset, Step 5: Design With the End in Mind
The packaging industry, like every other, has long been driven by the need to serve customers efficiently. At its core, packaging innovation has centered around three objectives: protecting the product, enhancing shelf appeal, and managing costs. Companies that consistently deliver on these fronts tend to succeed. Those that don’t, struggle....
The Recycling Reset, Step 4: Why a Public Education Overhaul Is the Missing Link
In this series, we've been breaking down the five essential requirements of a functioning recycling system. Together, they form the foundation of what we call The Recycling Reset - a roadmap for what recycling could and should be. Our goal isn’t to romanticize the current system. It’s to redesign it...
Healthy People, Healthy Planet: Reframing Our Vision of Sustainability in 2025
Here at Atlantic Packaging and the A New Earth Project, we're about more than just making sustainable packaging; we're heavily invested in shaping a sustainable future. This endeavor is fueled by a broader, more holistic view of what sustainability means. As Wes Carter, our President, eloquently states, “At Atlantic Packaging,...
The Recycling Reset, Step 3: Why Truth in Labeling Is the Linchpin to Regaining Public Trust
The U.S. recycling system is at a breaking point—and we are all losing faith. In the Netflix documentary, Buy Now:The Shopping Conspiracy, a searing indictment of global consumerism, a brief segment on recycling hits like a gut punch: the chasing-arrows symbol that has appeared on plastic packaging for decades doesn’t actually...