Goose X A New Earth Project
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New Earth Approved Guidelines New Earth Approved Guidelines

New Earth Approved Guidelines

#1 Curbside Recyclable or Home Compostable - Packaging should be easy to dispose of responsibly. We prioritize materials that are accepted in curbside recycling systems – or, when that’s not possible, formats that are home-compostable, not just industrially compostable. Read More



#2 Made From Renewable Resources - Renewable materials are king. Renewable resources are those that naturally replenish themselves in a human time scale. Plant- and tree-based materials are renewable since they regrow, while fossil fuels are not renewable since they do not replenish themselves in a human time scale. Read More



#3 Earth-safe - While our goal is for all packaging to see a second life through recycling or composting, some consumer packaging winds up in the environment. If packaging does end up in nature, it should be ecologically benign, causing no toxicity, no microplastics, and no long-term harm. Read More

A Meaningful Collaboration That Goes Beyond Packaging
BIG MODERN!
Goose has built a fiercely loyal community through years of incredible music paired with thoughtfully designed experiences, and they understand that every detail matters to this community.

For the band’s BIG MODERN pop-up during its sold-out MSG run this summer, that same intention extended to their packaging. In partnership with us at A New Earth Project, their uniquely curated pieces were packaged using alternatives to traditional single-use plastic, including @SWAY seaweed-based bags and fiber-based solutions.
A New Earth Project
A New Earth Project's work is to restore connection between people (us), industry, and the natural world. The way we go about that work might be the most important part of it. We don't lecture anyone about sustainability or try to convince people to care. We go where people are already gathering and we meet them right there in the middle of it. A concert or an album release, or a Pop-up installation full of people who drove hours just to be together in an experience created by one of their favorite bands is not a detour from the work we do, because that gathering is precisely where the work actually lives.
New Earth Approved
For the band’s BIG MODERN! Experience + Pop-Up Shop during its sold-out Madison Square Garden run this summer, that shared perspective became the foundation of a collaboration. We teamed up with Goose for the three-day retail activation at The Drop House on East 14th Street, helping replace conventional single-use plastic packaging with New Earth Approved alternatives, including SWAY seaweed-based bags and fiber-based packaging solutions.
Activating Innovation Activating Innovation

Activating Innovation

At Atlantic Packaging we have long embraced our role as an activator of innovation in the marketplace.


With packaging accounting for over 40 percent of plastic waste according to 2018 EPA data, Atlantic Packaging has recognized its corporate responsibility to have a positive impact on the planet.

With a focus on innovation and technology, Atlantic Packaging is a market leader for customers requiring sustainable packaging solutions, packaging equipment, high performance materials, warehousing and distribution.

This partnership gives Cruz Foam the network needed to get products in the hands of customers.
Watch the video
A New Earth Project founder and president of Atlantic Packaging, Wes Carter, talks with Cruz Foam CEO John Felts about the amazing opportunity to replace highly problematic EPS and Styrofoam packaging.