Our passion for the ocean runs incredibly deep at A New Earth Project. After all, the driving force behind our entire movement is the mission to keep our oceans clean and healthy. You could say it's our North Star.
That's why it's been a tremendous honor to collaborate with the ocean-going enthusiasts at Riffe International. After all, Jay Riffe, their founder, built his brand on a platform of sustainability all the way back in 1979.
From the onset, Riffe's highly sought-after, state-of-the-art, handcrafted spearguns were created with a guiding principle in mind: "Fish for the future."
Today, Riffe's legacy in spearfishing circles rests on a robust foundation of respect and reverence for the ocean. They've known since the beginning that the ocean's bounty is not endless. For more than 40 years, they've been advocating and educating about responsible fishing practices, while cultivating a global community of oceanic enthusiasts and environmental stewards.
Our shared ambition to forge a sustainable and thriving future for our planet brought us together.
Today, their product line has expanded beyond spearguns to include all sorts of diving gear and accessories. With more products comes more packaging, and considering the Riffe community is acutely aware of the plastic pollution problem plaguing our oceans, they are actively seeking ways to eliminate as much plastic from their packaging as possible.
Over the past few months, our team at A New Earth Project, supported by our design and solution-oriented experts at Atlantic Packaging, began navigating the Riffe catalog. Our first task was to devise an elegant solution for Riffe's new Adventure Line, which pairs their popular mask and snorkel together in the same box.
The outcome of our collaboration stands as a testament to what can be achieved when two organizations with shared values unite.
The challenge was to develop a solution that would uphold Riffe's brand aesthetic, meet their high-quality standards, and be environmentally responsible. Following extensive collaboration and brainstorming, we designed a beautiful, plastic-free packaging solution that satisfies all these criteria.
The entire process has been a joy for everyone involved, marking the beginning of a promising relationship.
If you represent a brand that aligns with our vision for a more sustainable future and need assistance in achieving this, please don't hesitate to reach out. This is our passion, and we love what we do.