Innovation rarely happens all at once. More often, it starts with a simple question: Can we do this better?
For Burton Snowboards, that question sparked a multi-year effort to rethink packaging across its business. According to a recent article in SNOWBOARDER Magazine, Burton has reduced single-use plastic in its retail consumer-facing packaging by 90% through a combination of material innovation, source reduction, and a willingness to challenge conventional packaging systems.
One of the most exciting developments in that journey has been Burton's work with Sway Seaweed Packaging, exploring seaweed-based materials as an alternative to traditional plastic packaging. This development started as a prototype to protect snowboards during transit and has now become a powerful example of how brands can rethink packaging materials without compromising performance.
The story also builds on themes discussed in a recent episode of the Sustainable Packaging Podcast, where Burton Packaging Manager Mitch Rovito joined host Cory Connors to share the company's packaging evolution. His insights offer a behind-the-scenes look at how packaging decisions can become a catalyst for broader environmental progress.
At A New Earth Project, we're proud to support brands like Burton that are willing to test new ideas and move sustainable packaging solutions beyond the lab and into the real world.
As the outdoor industry continues to look for ways to align its products with its values, Burton's packaging journey offers a hopeful reminder: meaningful change starts with action.
Read the full story here: Burton’s Quest To End Single-Use Plastic Continues