A New Earth Project is a strategic collaboration between outdoor enthusiasts and global packaging suppliers. Our mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
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Press & Field Notes
Journey to a New Earth
We are excited to announce that Season 1 of "Journey to a New Earth" is now available on Prime Video! This first season documents the inception of Atlantic Packaging's vision to rid the world's oceans, lakes, and rivers of plastic pollution. The energy and passion of the surfing world fueled this unique collaboration.
Come Harness the Momentum of A New Earth Project
Just over a year ago, an unlikely congregation of surfers and packaging industry insiders sparked a conversation about plastic pollution on the North Shore of Oahu. Little did they know that this dialogue would morph into a groundbreaking project aimed at solving the world's pollution problems - A New Earth Project.
Partnership News
Ocean Fest Partnership
The Ocean Fest is an annual festival that benefits Mother Ocean! Join us in Surf City, NC on October 13 + 14 where we’ll take over the Eco Zone and team up with local nonprofits to educate festival goers about ocean protection and sustainability. We look forward to seeing you there!
Partnership with AFFTA
We are excited to announce that A New Earth Project has joined the American Fly Fishing Trade Association (AFFTA)! AFFTA’s mission is to guide the sustainable growth of the fly fishing industry through Trade Development and Stewardship. We had the opportunity to collaborate on a recyclable fly box that meets our New Earth Approved criteria and is available to all AFFTA retailer partners.
Our Vision
Our Story
In January 2021, the group that would kick off A New Earth Project gathered in Oahu, Hawaii to discuss their mission and to articulate their concerns for the health of our oceans as a result of ocean plastics. They also laid the groundwork for a plan that will create the change needed to save our oceans.
Our Advocates
Our Advocates are some of the most recognizable athletes in the surf and outdoor space. They travel the world for their sport and see firsthand the problems that plastic pollution is causing in the environment. These athletes care about the health of our planet are coming along on this journey to find out what it takes to put an end to plastic pollution.
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Our Partners
Our partners span some of the world's leading outdoor brands alongside major suppliers of packaging materials as well as global nonprofits dedicated to saving our planet. Together we're bringing awareness to the issue of plastic pollution, providing solutions to eliminate single-use direct-to-consumer plastics, and inspiring action to bring about change on a global scale.
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